Privacy policy
Unvanilla is run by ARX Algorithms Ltd ("we"). ARX Algorithms Ltd is registered with the Information Commissioner's Office (ICO), registration number ZC284158. Questions or requests: hello@unvanilla.app.
The short version
Almost everything you make in the app (your brand set-up, ideas, plans, videos and rooms) is stored on your phone, not on our servers. We only send what's needed to give you an answer, and we don't sell your data or use it for advertising.
What we collect, and why
- Your account. When you sign in with Apple (on iPhone) or Google (on Android) we get an account id, your email (with Apple, this may be a private relay address) and, with Google, the name on your Google account. We use it to keep your plan and your monthly allowance with you.
- Your plan and usage. Which plan you're on, when it ends, and how many credits you've used this month, so we can apply the limits of your plan.
- What you ask the director. When you ask for ideas, plans, reviews and so on, the app sends what's needed for that answer: for example the text of your brand set-up, your idea, a few still frames from a take and its transcript. These are processed to make the answer and are not used to build advertising profiles. Results of long requests are kept for up to two days so your phone can collect them, then deleted.
- Notifications. If you allow notifications, a push token so we can tell you when something is ready or remind you to post.
- Connected accounts. If you connect Instagram or YouTube, we keep the access they grant so the app can read your posts' numbers and comments. You can disconnect at any time in the app.
- Partner links. If you join through a creator, coach or agency's partner link or code, we record which partner, how the link reached you (for example a link that opened the app, or a code you typed), and whether you've paid for a plan, so we can give you the free month and pay the partner their commission. Partners only ever see totals, never who you are.
- How a partner is found. On Android, Google Play passes the partner's code to the app when it's installed from their link. On iPhone, you type the creator's code yourself if you have one. If the app is already installed, a partner's link opens it with their code. On iPhone a partner code never unlocks anything in the app: the free month is an App Store offer you redeem with Apple.
- Partners. If you sign up as a partner, we keep your name or organisation, contact name, email, town and any link you give us, to run the partnership and pay you. We don't store bank details in our systems; they're kept only as a payee with our bank.
- Feedback. If you report a problem or suggest an idea in the app, we keep your message, your email if you ask for a reply, and your app version, platform and phone model, so we can reply and fix issues. We delete it when you ask, or when you delete your account.
- Purchases. Subscriptions are handled by Apple on iPhone and Google Play on Android. We receive confirmation of which plan you bought and when it renews or ends, never your card details.
On iPhone, speech in your takes is transcribed on your phone. On Android, it's transcribed by your phone's speech recognition service (Google's), which may process the audio on Google's servers under Google's privacy policy. Your camera, microphone, photos and location are only used for the features you use them in; your rough location is used only to work out where the sun is.
Who processes it for us
- Supabase (hosting, database and sign-in)
- Anthropic (the AI that writes and reviews; it does not train on data sent through its API)
- RevenueCat, Apple and Google Play (subscriptions)
- Expo (delivering notifications)
- Meta and Google, only if you connect Instagram or YouTube
How long we keep it
Account, plan and usage records are kept while you have an account. Commission records are kept for six years for our accounts, without your name or email once your account is deleted. Delete your account in the app (You, then Account, then Delete account), or email us from the address on your account asking us to delete it, and we delete them. More at unvanilla.app/delete-account. Anything stored on your phone is removed when you delete the app.
Your rights
You can ask to see, correct, export or delete your data, or object to how we use it, by emailing us. If you're in the UK or EU you can also complain to your data protection authority (in the UK, the ICO).
Children
The app isn't meant for anyone under 13.
Changes
If we change this policy we'll update the date above, and tell you in the app if the change is significant.